THE Meat and Livestock Australia 2010 spring lamb marketing campaign kicked off in September last year!! Yes I am aware it was a while ago now, but I just had to share this with you. My friend and I were lucky enough to take part in this amazing television commercial experience. Check out all the photos and links below.
“Fashion and lamb are a perfect fit as they are both associated with spring – the fashion theme helps showcase lamb’s ownership of the season,” said Glen Feist, general manager of marketing at MLA.
The latest lamb campaign is the third in the 'We love our Lamb' 2010 marketing program, and follows the usual light-hearted, satirical style of lamb advertising, intending to reinforce lamb’s ownership of the season.
MLA promotes lamb in spring because it is the time of year when lamb supply is at its peak - approximately 8.8 million lambs are expected to be sold nationally between July and October," MLA's Glen Feist said.
"This year’s spring campaign features a new television commercial; it’s a parody of fashion advertising, and since lamb and fashion are both associated with spring it is a perfect fit," he said.
The new commercial was screened in capital cities for four weeks...
No comments:
Post a Comment